Using KPIs for Decision-Making: Navigating a Market in Motion.

New report from ITB Berlin: The Future requires decisive responses.
The ITB Travel & Tourism Report 2026/2027 emphasizes a critical shift toward data-driven management. By implementing comprehen­sive KPIs that track sustainability and social impact alongside traditional sales data, organizations can identify risks early and ensure long-term, quality-oriented growth in an increasingly uncertain environment.

Based on a survey of international companies and organizations, the study provides important background on current developments, analyzes existing deficits and con­flicts, and identifies practical strategies and recommendations.
Gain important insights into the diverse applications of KPIs. Read the full report and be prepared for the future!